After virtually drowning, Micromax returns to prime 5 in smartphone gross sales


Smartphone handset producer Micromax has made a comeback. After virtually drowning within the rising tide of Chinese language handset makers prior to now two years, the Gurugram-headquartered firm regained a slot among the many prime 5 in smartphone manufacturers through the September quarter, says analyst agency Counterpoint Analysis.

In the course of the June-September interval, it managed 9 per cent of all smartphone despatches within the nation, at fourth spot, pushing Chinese language participant Oppo a notch behind.

Its comeback within the top-five league occurred precisely after two years. Within the September 2016 quarter, it held the second place with 10 per cent market share, behind Samsung.

Nonetheless, analysts assume this could possibly be short-lived. For, the rise has been buoyed on the approaching legislative meeting election in Chhattisgarh, the place the state authorities has a plan to distribute 5 million handsets to girls and college students. Micromax and Reliance Jio have gotten the provision contract. As soon as this contract ends, shipments may fall once more.

Within the earlier 11 quarters, Micromax’s gross sales dwindled as Chinese language handset manufacturers rocked the India market with aggressive pricing and a advertising blitzkrieg. Xiaomi rose to the highest, changing longstanding market chief Samsung; Vivo and Oppo collectively, cornered over 15 per cent. Thus, taking the market share held by Chinese language entities to over half the smartphone market. Micromax’s remained at 5 per cent through the interval.


Lack of gross sales passed off with resignations on the prime. Chairman Sanjay Kapoor, erstwhile managing director (MD) of Airtel, stop the corporate in late 2015. Adopted by Vineet Taneja, then the MD, who left after a disagreement with Micromax’s co-founders over the agency’s valuation, sources mentioned.

Calls and messages to 2 of its co-founders, Rahul Sharma and Rajesh Agarwal, weren’t unanswered.

Actually, income fell after 2014-15, when it was an all-time excessive of Rs 104.5 billion. That in 2016-17 was 46 per cent decrease, at Rs 56.1 bn.

To strengthen its enterprise, Micromax diversified into different client electronics classes — flat panel televisions, air conditioners and washing machines.

Information from Counterpoint additionally present that after making a quick comeback into the highest slot, Samsung has once more slipped to the second spot. Xiaomi leads the market with 27 per cent share; Samsung has 23 per cent. Vivo has 10 per cent and Oppo is fifth with eight per cent.

Complete cargo of smartphones throughout July-September rose 5 per cent from a 12 months earlier than. 4 of the highest 5 – Xiaomi, Samsung, Vivo and Oppo – reported file cargo, in anticipation of higher gross sales through the festive season.

Karn Chauhan, analysis analyst, says: “India cargo surpassed these of the USA through the quarter, the second time this has occurred.” Realme grew to become the primary smartphone model to hit 1,000,000 shipments inside 5 months of launch throughout on-line channels.

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