Conceptualised by Lowe Lintas & Companions, the TVC reveals how these three specialists are capable of excel at their career because of the superior efficiency of Micromax LED TVs
BestMediaInfo Bureau | Delhi | July 7, 2015
Micromax LED TV has launched a brand new marketing campaign to construct credibility across the efficiency of its merchandise and its superior parts. To embed this message, it roped in three specialists – Harsha Bhogle for sports activities, Anurag Kashyap for films and Amit Trivedi for music. The marketing campaign, conceptualised by Lowe Lintas & Companions, reveals how these three specialists are capable of excel at their career because of the superior efficiency of Micromax LED televisions.
The Micromax LED TV was first launched in October 2012. Its earlier marketing campaign was to construct belief across the model’s promise of fixing the world of tv (‘Badlenge Ab TV ki Duniya’).
Commenting on the brand new marketing campaign, Shubhajit Sen, CMO, Micromax Informatics, mentioned, “Micromax has been a pioneer and an innovator within the business and has at all times introduced finest in school know-how to the market. Furthermore, being a youth centric model, Micromax has at all times believed in bringing alive nothing like something experiences for the Indian audiences. Using on the identical two ideas, the brand new TVC depicts how the Micromax LED tv is the selection of the specialists who’re perfectionists in numerous domains. Whether or not it’s about getting the proper color saturation for Anurag Kashyap, the precise musical be aware for Amit Trivedi, or the essential choice within the sport of cricket for Harsha Bhogle, the industrial brings alive the important function the proper display screen could make in enhancing an audio visible expertise.”
He additional mentioned, “With this marketing campaign, we goal at making the 13 million CRT tv customers available in the market to improve to the Micromax LED tv to additional present higher, sharper, smarter cinematic expertise in each family. The compelling TVC will likely be additional supported by a robust 360-degree advertising marketing campaign.”
Shayondeep Pal, Government Artistic Director, Lowe Lintas, added right here, “Reasonably than utilizing simply celebrities, the concept was to make use of area specialists – like Anurag Kashyap for image high quality, Amit Trivedi for sound and Harsha Bhogle for readability and detailing. We wished to remain genuine and sound real and didn’t need to undertaking an esoteric imagery like different manufacturers. What these guys felt about image or sound or readability. Nothing was scripted. We gave them a primary course they usually got here up with their items – whereas they had been composing or color correcting or doing commentary. The try was to make use of celebrities in probably the most trustworthy method.”
Model: Micromax LED TV
Micromax workforce: Shubhajit Sen, Prateek Arya
Advert Company: Lowe Lintas & Companions
Artistic workforce: Amer Jaleel, Shriram Iyer, Shayondeep Pal, Mohit Arora, Ajoy Krishna, Anshul Nagpal, Saarthak Dutt
Enterprise workforce: Naveen Gaur, Rajiv Chatterjee, Tanushree Paul
Manufacturing Home: Roshan Shetty Productions
Director: Anaam Mishra