[Design Story] Behind the Design of the Galaxy S22 Collection – Samsung International Newsroom



Samsung Electronics established a design id for the Galaxy collection with the idea that originality derives from the mix of deep reflection, intensive analysis, effort and time. Following this course of permits new values to be added that elevate the requirements for premium smartphones. That is how Samsung has repeatedly managed to boost Galaxy smartphones’ designs whereas sustaining important values.


Learn on to study extra about how Samsung refined the Galaxy S22 collection’ design.



The Essence of Originality

For the Galaxy S collection, Samsung has at all times aspired to develop a easy and flat type that harmonizes expertise and design with out exposing the boundary between them. With easy, stunning traces that resemble the curvature of sand dunes, moderation and solidity coexist within the Galaxy S collection’ simplified type.



Daring Geometry


The Galaxy S collection’ design philosophy prioritizes capturing solely probably the most important components so as to set up a novel id. Within the case of the Galaxy S22 collection, which means equipping the units with a flat design and a symmetrical back and front. Particulars on the perimeters have been pared down to make sure that the smartphones look glossy and easy from any angle.


As well as, the Galaxy S22, S22+ and S22 Extremely’s digital camera format has been rearranged to ascertain a design id that the Galaxy S collection will preserve going ahead. Specifically, the digital camera of the Galaxy S22 and S22+ has been positioned in such a method that it’s equidistant from the units’ horizontal and vertical edges, making a extra refined impression.



A Seamless Mixture


The Galaxy S22 and S22+ each characteristic analogous colours of their metallic digital camera housings and our bodies, creating a way of unity. The glossy, flat line drawn by the facet body separates it from the digital camera housing, making a clean-cut look. The digital camera system, its waterproof construction and the angle of the digital camera housing had been all redesigned and delicately refined and simplified.



Newness Past Innovation

Samsung designers repeatedly try to boost the bar for premium smartphones even additional with improvements that improve Galaxy units’ distinctive id. Accordingly, the Galaxy S22, S22+ and S22 Extremely exhibit how Samsung has been delivering the most effective efficiency and expertise whereas additionally contemplating methods to make it simpler for customers to make the most of the units and categorical themselves.



An Optical Phantasm

The Galaxy S22 Extremely combines superior efficiency with a complicated design. Right here, the scope of the Galaxy S collection has been expanded by inheriting the Galaxy Be aware collection’ easy but sturdy design id, which is optimized for the S Pen.



As a digital camera’s efficiency will increase, it tends to develop bigger and protrude extra from the design. To stop the Galaxy S22 collection’ digital camera from protruding, Samsung minimized the digital camera’s dimension by optimizing its design. The digital camera’s mirrored metallic body establishes a model new look with a specialised ending technique that creates the impression that the digital camera is floating above the system’s physique. These options enable the digital camera to harmonize with the physique. The result’s a chic design that doesn’t protrude too far and features a mirrored metallic body that displays the colour of the system relying on the angle.




A Versatile S Pen That’s a Pleasure To Use

The Galaxy S22 Extremely’s built-in S Pen affords a extra artistic and joyful cell expertise by permitting customers to put in writing and draw on the system’s expansive display. With 70% decrease latency, the brand new S Pen permits customers to get pleasure from a extra practical expertise that looks like placing pen to paper.


What’s extra, customers may also open apps extra simply with Compact Mode within the Air Command menu, and the Samsung Notes expertise has change into much more handy. When customers wish to save a hyperlink or an internet web page, they’ll achieve this simply utilizing Samsung Notes in a pop-up or cut up display and hold the web page they had been viewing open.




Increase Your World

One UI expands what customers can do with the Galaxy S22 collection. For instance, when steadily used widgets are grouped utilizing the Good Widget operate, widgets that customers will discover helpful relying on the time and placement will probably be routinely displayed. There’s a widget to inform customers of upcoming occasions, in addition to one which signifies when their Galaxy Buds’ batteries are low. Eradicating the necessity to open a number of widgets without delay permits the house display for use extra effectively.



The digital camera has additionally been enhanced to permit customers to take high-quality photographs and movies of distant topics and in low-light settings. Features that enhance the sharpness of selfies and take away the moiré patterns that seem when capturing TV screens or displays have additionally been added to the gallery, offering a brand new photo-remastering expertise. The photograph editor’s automated AI eraser intelligently detects and removes shadows and light-weight reflectors in a extra environment friendly method than if customers had been to pick and erase objects manually.


Moreover, the newly launched Samsung Pockets1 characteristic combines digital funds, ID and asset administration in a single handy and safe place. This simplifies customers’ day by day routine by offering layers of safety to guard their personal data.




Designs That Replicate Their Period

With Galaxy units’ designs, Samsung strives to ship an optimum cell expertise that elements in customers’ distinctive preferences and life. With designs that evolve with the instances, Samsung permits customers to make use of their cell units as they need, supporting extra fulfilling cell experiences that put customers accountable for their day by day lives. Persevering with to take action permits Samsung to create extra worth and a brighter future for communities and society.



Fashionable But Stylish


The Galaxy S22 collection’ colours are each distinctive and modern traditional and premium, however fashionable as properly. Every system is accessible in Phantom Black, Phantom White and Inexperienced. The Galaxy S22 and S22+ are additionally out there in Pink Gold, whereas the Galaxy S22 Extremely is accessible in Burgundy.


The refined Phantom Black hue showcases the Galaxy S collection’ premium worth, whereas the pure Phantom White enhances the reflection of the metallic physique, projecting a message of hope and positivity. Inexperienced displays the present instances and encompasses quite a lot of tastes, whereas Burgundy accentuates the premium worth and the trendy and distinctive really feel of the Galaxy S22 Extremely. A double layer nano coating provides wealthy tone and texture to the Pink Gold version, revealing quite a lot of colours that transcend the boundaries of an ordinary pink.



Extra Customization

Whereas the units’ designs have been simplified and refined, the enjoyment of selecting a smartphone cowl is bigger than ever. The S-View Flip Cowl’s compact show options the identical UX because the Galaxy Watch, providing constant and unified usability. The Body Cowl, in the meantime, affords a selection of two backplates one clear, one mirrored so customers can simply enhance their system to swimsuit their style.



The Silicone Cowl with Strap combines daring graphics with colours that create a powerful impression each time the smartphone is used, whereas the clear Protecting Standing Cowl options a number of choices when it comes to kickstand designs and colours, providing customers a novel look. All kinds of canopy supplies, akin to silicon and leather-based, in addition to fashionable designs and colours, enable enabling anybody to discover a cowl design that fits their distinctive character.



Cut back & Recycle


The Galaxy S22 collection’ design id can be mirrored in its packaging. The quantity 22 on the package deal expresses the unity of the digital camera housing with easily permeating graphics, whereas the daring “S” hints on the smartphones’ trendy and flat design.



The smartphones’ packaging was produced in an eco-conscious method, using 100% recycled paper. All elements, together with equipment and manuals, had been made extra compact to cut back the packaging’s general quantity. These eco-conscious efforts enabled Samsung to equip the Galaxy S22 collection with packaging that’s 56% smaller by quantity than that of the Galaxy S20.


For years, the Galaxy S collection has been setting the usual for premium smartphone designs. Samsung’s final objective for the collection is to repeatedly present cell experiences that replicate customers’ suggestions and evolve in ways in which profit the complete world. Going ahead, the corporate will proceed to create modern experiences that replicate our altering instances, break present boundaries and transcend the boundaries of what smartphones can do.






* The photographs proven are for illustration functions solely and will differ from the precise merchandise. Product specs might differ by nation, area and mannequin.



1 Official launch date is TBD. Characteristic specs might differ by nation, area, mannequin and service.


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