Do not Name It a Comeback: How the Nokia 3310 Is Making the Outdated Faculty New Once more

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It is one of many best-selling cell phones of all time. And though it was initially “retired” again in 2005, the Nokia 3310 has constructed a surprisingly loyal following.

Now, these followers have one thing to get enthusiastic about.

Enterprise Beat’s Evan Blass lately broke the story of how HMD International Oy, the Finnish producer with unique rights to market Nokia telephones, is planning to announce 4 handsets on the Cellular World Congress in Barcelona, with one very particular spotlight.

Maybe essentially the most attention-grabbing of those units, no less than from the attitude of cellular fans, isn’t a smartphone in any respect, however a contemporary model of a basic workhorse of a function telephone, the Nokia 3310. Recognized primarily for its plentiful battery life and almost indestructible construct, the 3310 was launched on the flip of the millennium as a alternative to the also-popular 3210.

The brand new incarnation of the 3310 will reportedly retail for 59 euros (about $62).

Prior to now few days, this story has gone viral. Individuals in all places are going loopy for a cell phone that may’t be used to buy on-line, tweet, test Fb, publish photos on Instagram, and even take photos.

No, this telephone is used primarily to, watch for it …

“Unbelievable advances in expertise should not all the time an indication of progress,” writes expertise blogger and pal Neil Hughes. “Again in less complicated occasions, you did not have to fret about dropping your telephone or continually trying to find an influence socket to cost your telephone, and it even slot in your pocket. You did not really feel the necessity to need to seek for a sport that you just in some way buried on web page 7 of your telephone apps as a result of the one sport you performed was known as Snake.”

“This was an period the place reliability and resilience have been rated a lot increased than shiny new gimmickry.”

You realize, reliability. As in, 260 hours of standby battery. (That is greater than 10 days.) Or when your telephone falls to the ground, not needing to test to see if the display cracked. (As a result of that display is virtually indestructible.)

You may even hit this telephone with a sledgehammer and it might nonetheless work. (Critically. This man did it.)

Then once more, I am unsure what number of are able to utterly hand over their smartphones. However for all you old-school followers on the market, rejoice.

Simply keep in mind, as LL Cool J would say:

This telephone’s been right here for years

Puttin’ Apple & Samsung in concern

Nokia’s gonna knock you out.

The opinions expressed right here by Inc.com columnists are their very own, not these of Inc.com.

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