Earlier than Apple & Android’s world domination, the unbreakable Nokia was the cell phone to have


New Delhi: In October 2016, a cell phone saved the lifetime of a person in Afghanistan when a bullet bought lodged within the machine as an alternative of his physique. Equally, in 2012, an individual filming a combat between rebels and the navy in war-torn Syria had a primary keypad cell phone to thank when it too caught a bullet and saved its proprietor.

Unsurprisingly, each telephones had been made by none apart from Finnish multinational telecom firm, Nokia.

Whether or not it’s the 301 mannequin that hit the market in 2013 or the 6110 mannequin from the ’90s, Nokia has at all times been synonymous with sturdiness and sturdiness — the web is flooded with memes concerning the indestructibility of those telephones.

A Reddit thread in 2011 that claimed the Nokia 1100 cellphone might solely be destroyed within the fires of Mordor, a fictional volcano within the fantasy epic The Lord of the Rings, was the beginning of 1000’s of memes. When iPhones grew to become all of the craze within the late 2000s, extra memes emerged evaluating the best way an iPhone’s display would break if it hit the ground whereas a Nokia would “break the ground”. 

“I ran over my [Nokia] 3210 as soon as, by chance, and it gave my automotive a flat tyre. I then referred to as my sister with the identical cellphone to drop off the spare tyre. TRUE STORY,” joked one Reddit person.

Final 12 months, world analysis agency Counterpoint Analysis discovered that when it comes to construct high quality — product robustness, power measurement, drop and impression, fatigue, put on and scratch, thermal exams, moisture and liquid exams — Nokia telephones do bear more durable exams than the trade common. 

Market domination, Snake and a $7.2 billion mistake

Earlier than Apple and Android usurped the cell phone enterprise, Nokia was the cellphone to have. Who can neglect that well-known glowing emblem of holding fingers that appeared once you hit the ability button? The 3310/3330 mannequin, first launched in 2000, was among the many best-selling telephones with roughly 126 million models produced.

“Nokia was so dominant. Folks didn’t speak about what model, it was simply concerning the quantity, 3210, or no matter you had. They took customers on a journey,” Ben Wooden, an analyst at analysis and market intelligence agency CCS Perception, as soon as informed the BBC.

Nokia arguably modified the sport with cell gaming too. When the Nokia 6110 mannequin launched in 1997, the Finnish firm for the primary time launched the ‘Snake’ recreation, based mostly on the concept of an elongating reptilian creature that moved quicker because it consumed extra dots (meals) on the display, however died if it collided into itself. 

The sport grew to become so iconic that it has since been credited with signalling a brand new period in cell gaming which we now know at present as dominated by video games like CandyCrush, Temple Run, Subway Surfer, PUBG and plenty of extra.

Although Nokia wasn’t the primary firm to launch a commercially accessible cell phone, it discovered a technique to dominate the trade within the late ’90s and 2000s. 

That was till 2013, when software program maker Microsoft swooped in and acquired the corporate’s Units and Companies division that was answerable for smartphones and have telephones, later dubbed a “$7.2 billion mistake”. So as to add salt to the wound, Microsoft in 2016 determined to “streamline” its smartphone enterprise, writing off $950 million and chopping 1,850 jobs. 

That mentioned, Nokia continues to be seen favourably inside Finland and thought of an enormous a part of uplifting the nation’s economic system within the flip of the twenty first century. In a 2003 analysis paper titled ‘Overcoming a Technological Discontinuity – The Case of the Finnish Telecom Business and the GSM’, researchers Olli Martikainen and Christopher Palmberg famous that within the peak 12 months of 2001 Nokia accounted for roughly one-third of the nation’s GDP development.

(Edited by Paramita Ghosh)


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