[Editorial] Setting a New Commonplace for Smartphones in Our Altering World


By Dr. TM Roh, President & Head of MX Enterprise

Once I go searching me, I’m astounded by how a lot innovation exists in our world as we speak. But I’m most excited in regards to the evolution of the smartphone. This single system gave technique to new digital industries – to distant work, education, leisure and health – and the flexibility to seize, discover and talk with anybody, wherever with the contact of a finger.

The smartphone is a portal to infinite progress. And at Samsung, we have now by no means taken that with no consideration.

It’s not sufficient for cellular innovation to only evolve with the world. We have now to be a step forward, so our know-how will help remodel the way in which we expertise the whole lot round us and make our lives simpler. That’s why we continually push ourselves to interrupt the principles of what a smartphone can do.

Breaking the Guidelines to Begin the Subsequent Chapter in Smartphone Historical past

In 2011, the Galaxy Be aware merged the comfort and portability of smartphones with the expansive display screen and notepad-like performance of tablets. Some balked on the 5.3-inch show — thought of huge then — however Be aware created a legacy the place a big show is now the usual. The S Pen additionally stunned everybody. It empowered folks to bridge creativity with productiveness – at any time when inspiration struck, they might rapidly write down their concepts and ideas in Samsung Notes.

In 2019, we dared to redefine smartphones as soon as once more. We launched our Galaxy Z Fold Collection and introduced a completely new type issue to the cellular business. Our cutting-edge foldable design modified how folks used their telephones. With Flex Mode, video calls are hands-free and simpler. And multitasking with a number of home windows are additionally a breeze, as your cellphone turns into tablet-sized within the blink of an eye fixed. And as soon as once more, the business took discover, with many cellular firms now following in our footsteps to make foldables the following huge factor.

Innovating by Listening to Customers and Taking Be aware

In a sea of smartphone sameness and iterative updates, our ambition stays agency: to detect the alerts that transformation is stirring – by listening to your suggestions – and proceed to ship cellular experiences that empower us all to evolve.

We all know lots of you had been stunned when Samsung didn’t launch a brand new Galaxy Be aware final 12 months. You really liked the unparalleled creativity and effectivity of the Galaxy Be aware sequence, which enabled you to modify from gaming nirvana to high-octane productiveness within the blink of an eye fixed. You raved in regards to the lifelike S Pen, which many say rivals placing ink to paper. And we haven’t forgotten about these experiences you like.

Catalyzing the Subsequent Evolution of Galaxy

For years, Samsung has transformed the skeptics who thought our concepts had been not possible. Whether or not it’s a display screen that’s too huge, a stylus nobody knew they wanted or a pro-grade digicam that would actually convey cellular images out of the darkish.

With each recent evolution of Samsung Galaxy units, we have now launched options that redefine your entire cellular class. And we’re about to rewrite the principles of business as soon as once more.
At Unpacked in February 2022, we’ll introduce you to essentially the most noteworthy S sequence system we’ve ever created. The following technology of Galaxy S is right here, bringing collectively the best experiences of our Samsung Galaxy into one final system.

With it, you’ll personal the night time – taking one of the best and brightest photographs and movies you’ve ever captured with a cellphone. Additionally, you will dominate the day with energy, pace and instruments that may’t be discovered elsewhere. You’ll take pleasure in slicing edge-innovations made potential due to the smartest Galaxy expertise but. All whereas feeling good about being a part of the most sustainable Galaxy ecosystem. And, sure, you’ll assist Samsung rewrite the way forward for smartphones as soon as once more.

Prepare for the last word Extremely expertise.


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