Flipkart connecting over 5,000 offline model shops this festive season


As Flipkart gears up for the upcoming festive season and its flagship sale occasion Large Billion Days, the e-commerce agency is connecting greater than 5,000 offline branded retail shops from over 300 cities throughout the nation on its platform. This contains small and huge format model shops providing merchandise from style, giant home equipment, mobiles and client electronics as a part of this programme. Piloted in 2020, when the pandemic impacted these shops, this programme helps offline sellers to leverage Flipkart’s experience and buyer attain to assist shops develop their enterprise via know-how help.

“At Flipkart, our precedence lies in making a significant ecosystem of companions that may reap the advantages of e-commerce, particularly in the course of the festive season,” mentioned Rajneesh Kumar, Chief Company Affairs Officer, Flipkart Group. “At this time, we’re proud to facilitate Pan-India client market entry for over 5,000 branded retail shops, which allows them to embrace alternatives pushed by the very best know-how. We stay up for scaling this programme over the subsequent few months and making merchandise from branded retail companions that could be out there to a a lot bigger viewers throughout India.”

This holds significance for lots of of native manufacturers that may have the ability to showcase their choice and merchandise to lakhs of shoppers past their native catchment space and develop their attain throughout an vital festive interval. Flipkart’s programme has witnessed very encouraging development this previous 12 months, which has led to the addition of the three new classes – giant home equipment, mobiles and client electronics.

The initiative covers each metros and T2+ areas, fixing the wants of each shoppers and types. A few of these embrace branded retail chains comparable to Poorvika within the South area and CMM Enviornment within the state of Goa. The programme addresses the metro prospects’ wants for sooner supply of the most recent merchandise and likewise allows aspirational shoppers in Tier-2+ areas to get entry to a a lot wider and newest branded choice.

“This partnership will assist prospects to conveniently entry all merchandise out there at a Poorvika retail retailer, on Flipkart,” mentioned Uvaraj Natarajan, founder and CEO, Poorvika. “We consider our prospects will profit immensely courtesy of know-how integration.”

Hari Kaul, basic supervisor, CMM Enviornment, mentioned via its partnership with Flipkart, the retailer goals to increase its digital presence and interact with prospects throughout a bigger geographical attain. “This can allow a brand new part of development for CMM Enviornment as we develop our attain throughout the size and breadth of Goa via Flipkart,” mentioned Kaul.

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