flipkart: Flipkart launches ‘Flipkart Enhance’ for digital-first shopper manufacturers


Walmart-owned Flipkart on Tuesday launched ‘Flipkart Enhance’, a brand new programme geared toward serving to digital-first shopper manufacturers to develop their enterprise. By way of a service price mannequin, Flipkart Enhance will present end-to-end help protecting planning, promoting, cataloguing, logistics, high quality management and mentoring to rising ‘Made in India’ manufacturers, a press release mentioned.

The Flipkart Enhance programme will shortlist manufacturers based mostly on a set of pre-decided goal standards, which incorporates their development potential, sustainable income run fee, give attention to high quality, dedication to constructing a long-lasting model, robust product combine and buyer orientation, it added.

“Primarily based on sure standards, manufacturers can apply immediately on the Flipkart vendor platform, of which 100 manufacturers will probably be chosen for the programme this yr,” it mentioned.

The chosen manufacturers will even have the chance to safe potential funding from a community of enterprise capital funds and energetic buyers within the D2C house, together with A91 Companions, DSG Client Companions, Fireplace Ventures, Matrix Companions India, Sequoia Capital India and Stellaris Enterprise Companions.

Chosen manufacturers will have the ability to leverage Flipkart’s experience throughout capabilities utilizing value-driven enterprise insights, develop digital visibility, and penetrate varied geographies with the perfect options to strengthen their presence and create measurable affect amongst clients, it mentioned.

The Flipkart Enhance programme will allow development alternatives for these manufacturers by way of insights into their efficiency and buyer traction, it added.

Flipkart mentioned the programme was piloted with a number of manufacturers (together with Delight Meals and wonder merchandise firm Pilgrim) earlier this yr and these manufacturers represented a various vary of segments, together with F&B, child care, life-style, magnificence and residential enchancment.

“As India’s homegrown e-commerce market, our main aim is to develop our choices in step with evolving buyer preferences; whereas guaranteeing empowerment of Indian MSMEs (Micro, Small & Medium Enterprises) and partnering within the ‘Make in India’ mission,” Flipkart Senior Vice President and Head (Company Improvement) Ravi Iyer mentioned.

“The onset of the pandemic and the ensuing rise of direct-to-consumer manufacturers have boosted the MSME sector in India. The rising reputation of digital-first manufacturers pushed by a give attention to particular buyer wants demonstrates immense market potential,” he added.

With the Flipkart Enhance Programme, the purpose is to construct and nurture these rising customer-focused companies by offering them related mentoring that covers entry to a community of buyers, market intelligence, scalability programmes, and advertising and marketing engagements, he mentioned.

Flipkart cited an Avendus Capital report back to state that the D2C (direct to buyer) sector in India is at the moment value USD 44.6 billion (finish of FY 2021) and is predicted to be value USD 100 billion by 2025.

Over the previous 18 months, over 800 D2C manufacturers have leveraged the facility of digital to construct their presence and cater to evolving buyer preferences. The pandemic has accelerated the uptake for D2C manufacturers, with an nearly 88 per cent rise in demand over 2019, it added.


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