Flipkart Has Huge Plans For Social Commerce Platform Shopsy

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Walmart-owned Flipkart is betting and investing large on Shopsy, its recently-launched platform in India for people and small companies. With this launch, the main e-commerce participant plans to democratize commerce and disrupt the rising social commerce panorama, backed by its low-cost logistic community and affordability packages resembling ‘Flipkart Pay Later’.

Shopsy’s USP

  • Conceived as a social commerce platform, Shopsy has been launched to extend Flipkart’s footprint throughout the breadth of the nation by reaching out to a brand new set of customers which have been hitherto not well-tapped by digital and e-commerce.

  • The launch permits particular person entrepreneurs or small enterprise homeowners to share catalogs of merchandise from Shopsy of their networks and take orders, which in flip can be fulfilled by Shopsy.

Social commerce: the subsequent development engine

  • The platform has introduced a zero-commission market for sellers, which can assist arrange and produce smaller sellers throughout trend, grocery and residential classes on-line. This can in flip allow and amplify the provision of merchandise and catalogs on the platform.

  • This may assist spur e-commerce development throughout tier 2 cities and cities which have been comparatively late within the digital retail penetration to date. Flipkart hopes that its presently 70% buyer base from tier 2 and tier 3 cities may nicely go as much as 90%.

Gamification is the way in which ahead

  • Gamification is enjoying a significant position in serving to the expansion and penetration of social commerce in rising markets, in addition to resulting in virality for fringe e-commerce prospects.

  • Flipkart, as an example, has launched ‘store & earn’, which might let customers unlock increased incentives on attaining a sure weekly/month-to-month goal.

Professional speaks

  • There may be clearly an enormous urge for food amongst customers for social commerce, particularly in a post-pandemic world. Inside a month of its launch, Shopsy claims to have onboarded greater than 2 lakh customers, which it hopes will see an extra spike on the again of the upcoming festive season in India.

  • Flipkart’s senior vice-president – development and monetization, Prakash Sikaria, stated: “The Flipkart Group has been dedicated to always increasing the scope of e-commerce; and Shopsy is a vital step in that course.” Our imaginative and prescient with Shopsy is to allow digital commerce for everybody throughout India, he added.

  • Shopsy is rising 100% week-on-week and is demonstrating the conduct of a typical social app with virality additionally having kicked in, he stated.

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