Flipkart launches D2C initiative ‘Flipkart Enhance’

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Flipkart has introduced the launch of ‘Flipkart Enhance’, an built-in programme for digital-first client manufacturers to maneuver into the following part of progress. Via a service price mannequin, Flipkart Enhance will present Made in India manufacturers end-to-end help in planning, promoting, cataloguing, logistics, high quality management and mentoring.

The Flipkart Enhance program will shortlist manufacturers based mostly on a transparent set of pre-decided goal standards, which covers their progress potential, sustainable income run charge, give attention to high quality, dedication to constructing a long-lasting model, sturdy product combine and buyer orientation. Primarily based on sure standards, manufacturers can apply straight on the Flipkart vendor platform, and 100 manufacturers will likely be chosen for the programme this yr.

Pitch day

Via a ‘pitch day’ facilitated by Flipkart, the chosen manufacturers may even have the chance to safe potential funding from a community of main enterprise capital funds and energetic buyers within the D2C house, together with A91 Companions, DSG Client Companions, Fireplace Ventures, Matrix Companions India, Sequoia Capital India and Stellaris Enterprise Companions. The programme was efficiently piloted with a number of manufacturers earlier this yr, seeing important progress in quarterly income since inclusion in this system. These manufacturers cowl a various vary of segments, together with F&B, child care, life-style, magnificence and residential enchancment.

Chosen manufacturers will be capable to leverage Flipkart’s experience throughout capabilities utilizing value-driven enterprise insights, develop digital visibility, and penetrate varied geographies to strengthen their presence and create measurable impression. The Flipkart Enhance program will allow progress alternatives for these manufacturers by insights into their efficiency and buyer traction.

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Ravi Iyer, Senior Vice President and Head, Company Growth, Flipkart, stated, “As India’s home-grown e-commerce market, our main objective is to develop our choices in step with evolving buyer preferences, whereas guaranteeing empowerment of Indian MSMEs and partnering within the ‘Make in India’ mission. The rising recognition of digital-first manufacturers pushed by a give attention to particular buyer wants demonstrates immense market potential. With the Flipkart Enhance Programme, we goal to construct and nurture these rising customer-focused companies by offering them related mentoring that covers entry to a community of buyers, market intelligence, scalability programmes, and advertising and marketing engagements.”

Over the previous 18 months, over 800 D2C manufacturers have leveraged the facility of digital to construct their presence and cater to evolving buyer preferences. The pandemic has accelerated uptake for D2C manufacturers, with an nearly 88 per cent rise in demand over 2019. The D2C sector in India is presently value $44.6 billion (finish of FY21) and is anticipated to be value $100 billion by 2025, as per a report by Avendus Capital in October 2020
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