E-commerce agency Flipkart is merging its ‘Buyer & Advertising and marketing Org’ with ‘Progress & Monetisation Org’ to create a singular Flipkart Progress constitution below senior firm govt Prakash Sikaria, stated CEO Kalyan Krishnamurthy in a letter addressed to the staff.
Sikaria, who’s Senior Vice President – Progress and Monetization, Flipkart, has been with the agency since 2015, and through his time with the corporate, he has created a major affect by pioneering and launching impactful initiatives reminiscent of Advertisements, Plus, Supercoins, Video games, Video, Journey and social commerce platform Shopsy. Along with this duty, journey platform ClearTrip which was acquired by Flipkart will proceed to report back to Sikaria.
“With the above change, Karthik Rajeshwaran, Priyanka Bhargav, Manjari Singhal, Rizwan Syed and Prasanth Naidu will report back to Prakesh (Sikaria),” stated Krishnamurthy, including the adjustments are efficient January 1, 2022.
Below Sikaria, an alumnus of IIT Kanpur and Northwestern College – Kellogg Faculty of Administration, Flipkart is betting massive on social commerce, which is using social community communities to drive e-commerce gross sales. Social commerce is anticipated to be a couple of $70 billion market alternative within the subsequent few years. This 12 months, Flipkart launched Shopsy, an app that permits Indians to begin their on-line companies with none funding.
Shopsy continues to witness sturdy progress by its customers, sellers and resellers from throughout the nation. Backed by festive fervor, the platform has seen 3.6x progress in new app downloads, crossing the ten million mark on the play retailer, inside 5 months of its launch. Since July 2021, Flipkart stated Shopsy has acquired an amazing response from customers and resellers throughout the nation who hopped onto the platform for his or her ‘store & earn’ wants.
Shopsy clocked in 4X income progress throughout this festive interval, in comparison with the non-festive sale interval, making it the highest social commerce platform for customers throughout the nation. The platform’s energetic person base grew 3.7X to what it was throughout the non-festive interval. For Shopsy, classes together with vogue, magnificence, basic merchandise and residential (BGMH) led the expansion story in October. In social commerce, Flipkart is competing with gamers reminiscent of SoftBank-backed Meesho, DealShare, BulBul, GlowRoad, Mall91, and simsim. With Shopsy, Flipkart goals to allow over 100 million on-line entrepreneurs within the subsequent few years as they reap the advantages of digital commerce.
“I’d additionally prefer to take this chance to thank Nandita Sinha ( new Myntra CEO) and Amitesh Jha for his or her immense contribution to the Buyer & Advertising and marketing Org,” stated Krishnamurthy within the letter seen by Enterprise Commonplace. “Over the previous 12 months, Nandita and Amitesh have pushed quite a few campaigns which have contributed considerably to our enterprise progress and delivered yet one more profitable BBD (The Huge Billion Days festive occasion).”