Elon Musk’s xAI has unveiled an exciting update to its Grok AI platform with the launch of Grok Imagine. This new feature allows users to generate both images and short videos from text prompts, offering a dynamic and creative AI-powered tool. The feature, currently available to select users, also includes a “spicy mode” that enables the creation of explicit content, albeit with moderation limits in place.
What Is Grok Imagine?
Grok Imagine combines advanced generative AI with text-to-image technology to produce realistic visuals. Users can also create short video clips with sound, transforming static images into moving, dynamic content. This new tool brings Grok in line with other AI leaders like Google’s Veo 3 and OpenAI’s Sora, both of which offer text-to-video generation capabilities.
Who Can Use Grok Imagine?
The new feature is currently available to Heavy and Premium+ subscribers of the Grok iOS app and to Heavy users on Android. This makes it accessible to a growing group of users who can take advantage of its creative capabilities.
Key Features of Grok Imagine
- Image Generation: Users can provide a text prompt, upload an image, or even use voice input to generate an image. Multiple variations of the image are produced, and users can scroll through them, download, or share their favorites.
- Video Creation: After generating an image, users can tap on it and select the “Make Video” option. They can choose from various styles, including Custom, Spicy, Fun, or Normal. The app will automatically generate a short video based on the selected style.
- Image-to-Video Conversion: By selecting an image from their device, users can convert it into a short video. This feature automatically transforms the image into a video clip without requiring any additional input.
What Is Grok’s “Spicy Mode”?
One of the more controversial aspects of Grok Imagine is the “Spicy Mode,” which allows users to generate explicit images and videos. Although the system enforces certain moderation and censorship guidelines to prevent harmful content, testing has shown that it can still produce borderline explicit content in some cases. This feature has sparked debate about the boundaries of generative AI and its potential uses.
Conclusion
With Grok Imagine, xAI is stepping into the competitive AI content creation space, challenging major players like Google and OpenAI. From generating realistic images to producing sound-enabled video clips—and even venturing into explicit content—Grok Imagine represents a bold move in the world of generative AI, now available to an expanding group of users.

