How Nokia Made a Lovely $20 Cellphone, the Nokia 105


BARCELONA – One of many standout telephones of Cellular World Congress prices solely $20 and may’t surf the Net. It is the Nokia 105, a easy voice-and-text cellphone that appears a lot classier than you normally get at this worth level, and I feel it is poised to be an enormous world hit.

I spoke to Stefan Pannenbecker, Nokia’s vp for industrial design, in regards to the firm’s rising design language and the way the corporate’s Lumia line led it to design what might be the world’s most engaging $20 cellphone.

The Nokia 105 has two markets: it is primarily for growing nations the place each greenback is valuable, and it is also a secondary cellphone for individuals with extra dough. At its rock-bottom worth, although, it has unusually handsome industrial design; its high-quality, wraparound plastic case is available in black and full of life cyan, the keypad is water resistant, the battery lasts a month on standby, and the colour display screen is shiny and full of life. 

It is no accident that the 105 echoes a lot of the design language in higher-end Nokia telephones: the plastic, the rounded kind, and the cyan colour all shout “Nokia.” Whereas there’s some company identification there, that is not the complete story: Nokia used what it discovered constructing high-end telephones just like the Lumia 900 to design the 105.

“As we form of refine our abilities in sure materials applied sciences and sure methods of developing merchandise, we are able to construct these learnings into comparatively low price merchandise,” Pannenbecker stated.

“It is easy issues like understanding the resins and the plastics that we use, to grasp how we are able to translate the standard of these resins into different grade plastics, [and] which sorts of pigments we are able to use and should use to get the perfect colours. That is very detailed work nevertheless it’s actually absiolutely essential,” he stated.

The 105 additionally wanted to appear like a full member of the Nokia household, not a stepchild. That led to the 105’s “pure, human” form, echoing the rounded design of othe Nokia telephones.

“We’re pushing this concept of continuity and consistency,” Pannenbecker stated. “So we put the identical quantity of affection, sweat and tears right into a product like this as we might put into the Lumia 720.”

MWC Bug Art

A part of Nokia’s current identification has been to deliver colour again to telephones, and that contributed to the 105 as effectively, Pannenbecker stated. It is costly to make, inventory, and handle a variety of different-colored units, so Nokia could not spray out a rainbow of 105s. As an alternative, the designers might choose two colours, in order that they took a “impartial” colour, black, and an “iconic” colour, that Nokia cyan.

With the primary Lumia telephones, “we needed to enrich the purity of the bodily design with the purity of the colour, so we used a colour strategy we referred to as CMYK, the abbreviation of the fundamental printing colours … and now when individuals see a cyan-colored product they assume Nokia, which is nice,” he stated. “Individuals establish Nokia with colour very strongly now.”

The Nokia 105 sadly will not come to the U.S. as a result of it is incompatible with our networks, lacking any frequency bands we use. However I hope Nokia reconsiders; I feel a well-built, cheap voice cellphone might discover a house in each nation.

For extra, see PCMag’s Fingers On With the Nokia 105 and 301 and the slideshow above.

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