How Samsung Foldables Are Defining the Way forward for Smartphone Innovation – Samsung International Newsroom



When Samsung Electronics revealed its first prototype of a versatile show again in 2011, few folks realized they have been witnessing a glimpse into the cell business’s future. Now, a decade later, Samsung has shipped 4 occasions extra foldable units in 2021 than in 2020, exceeding the three-fold market progress that analysts anticipated.1


Client enthusiasm for Samsung foldables is exemplified by the success of the Galaxy Z sequence. Within the first month since launch, the Galaxy Z Fold3 and Z Flip3 exceeded whole accumulative gross sales of Samsung foldable units in 2020.


With foldable smartphone shipments predicted to develop tenfold by 2023,2 let’s check out the important thing moments, prime improvements and vital partnerships which have helped make foldable units the subsequent massive factor.



Bringing Foldables to Shoppers Across the World

Samsung could have first launched the idea of foldable shows in 2011, however it will take over a decade to carry foldable units to customers all over the world.


The subsequent main milestone got here in 2019, when Samsung lastly introduced its foldable imaginative and prescient to actuality with the Galaxy Fold, its first foldable system. Quickly after that got here the Galaxy Z Flip. A modern clamshell design – a throwback to flip telephones of yore – made the Galaxy Z Flip an prompt icon.


After a decade of progress and three generations of innovation, the Galaxy Z Fold3 and Z Flip3 introduced enhanced sturdiness and an improved consumer expertise to foldables. Not solely have they set a brand new commonplace within the business, however they rekindled shopper curiosity in smartphones typically.



Improvements Behind the Expertise

From creating new supplies and strategies to overcoming mechanical challenges, creating the foldable class required Samsung to reimagine the smartphone from the within out.


From the onset, Samsung engineers understood that the important thing to creating a brand new class could be inventing a spread of recent applied sciences to make sure the units would meet the expectations of world customers.


The Infinity Flex Show and Samsung UTG, for instance, enabled the world’s first folding glass show. Whereas its display could also be a steady piece of glass, a foldable’s physique options two distinct elements. This distinctive construction meant that so as to preserve a design slim sufficient for every day use, engineers must fully rethink the position of inner elements. That problem included designing a brand new inner cooling system in addition to a dual-battery system with know-how that optimizes a number of energy sources as one.


To make sure that the units could be able to withstanding a whole bunch of hundreds of folds, a Hideaway Hinge mechanism was designed with Sweeper know-how to assist hold out mud and dust particles. The hinge additionally added a brand new layer of performance to Samsung foldables, permitting them to face on their very own, which makes them excellent for watching content material, making video calls, or taking hands-free selfies.


Samsung’s dedication to creating new foldable improvements enabled it to realize one more main milestone in 2021 with the discharge of the Galaxy Z Fold3 and Z Flip3 – the primary foldables to obtain an IPX8 water resistance ranking.


However the options that set Samsung foldables aside aren’t all hidden beneath the floor. With App Continuity – a responsive UI that delivers seamless transitions between folded and unfolded modes – and options like Multi-Energetic Window and Flex mode, Samsung foldables have unlocked new methods for us to work, play and specific ourselves.




Driving Client Demand for Foldable Gadgets

This unprecedented push in innovation has sparked a surging demand for foldable units, bringing extra customers to the Galaxy household than ever earlier than. In comparison with the Galaxy Note20, Samsung has seen a 150 %3 enhance in customers who switched smartphone manufacturers for the Galaxy Z Flip3, and a 140 % enhance in comparison with the Galaxy S21.


A easy clarification for this large enhance is that each Galaxy Z sequence units supply distinct options that attraction to particular buyer teams in ways in which no different smartphones have earlier than.


A purchaser survey performed by Samsung revealed {that a} fashionable design, portability and an modern folding kind issue have been the highest drivers behind purchases of the Galaxy Z Flip3. The flexibility to make use of the duvet display with out opening the system was one other vital issue for many who worth privateness, in addition to those that wish to regulate their display time to handle their psychological well being. Patrons of the Galaxy Z Fold3, in the meantime, reported being drawn to its massive display for viewing content material, multitasking capabilities and productiveness options, together with the S Pen.4 On the finish of the day, it’s clear that each units are giving customers extra incentive than ever to change to a foldable, even when it means altering manufacturers or working programs.



Pioneering the Foldable Future

As extra customers grow to be conscious of foldables’ unimaginable potential, curiosity within the class will proceed to develop. With a wide range of improvements set to make their option to customers within the coming years, Samsung will proceed to guide the foldable class with much more pioneering know-how.


To realize this purpose, Samsung is closely investing in R&D whereas brazenly collaborating with app builders and business companions resembling Google.


For years, Samsung and Google have been collaborating to make the foldable expertise scalable by offering Android builders with the mandatory framework and sources. In 2021, the businesses introduced pointers for creating apps for large-screen and foldable units, constructing on Google’s work to optimize its hottest apps – resembling Gmail, YouTube, Duo and Maps – for foldable kind components. Going ahead, Samsung will proceed to work with companions and builders to develop applied sciences that can steer the way forward for the cell business.


In establishing a completely new cell class a decade in the past, Samsung raised the bar for cell innovation. Because it seems towards the subsequent decade and past, the corporate will proceed to reinvent the cell expertise to vary what’s doable as they unfold.



1 Based on figures from Counterpoint Analysis

2 Based on figures from Counterpoint Analysis

3 Samsung Huge Information Heart

4 Solely Galaxy Z Fold3 predominant show has S Pen functionality. Suitable solely with the S Pen Fold Version or S Pen Professional, offered individually.


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