How the iPhone reshaped telephones, Apple, and all the pieces else


True story. As soon as upon a time, cellphones had been … telephones.

You used them to make telephone calls. Perhaps you’d ship some texts, should you had been sort of superior.

The iPhone modified all that. And it modified greater than the way in which we used telephones: It modified Apple, and it modified tradition, and it overturned industries and created new ones.

And all of that occurred actually, actually quick: Steve Jobs launched the iPhone simply 14 years in the past. However it’s already nearly unattainable to think about what life was like earlier than that.

In order that’s the place we’re kicking off our latest season of Land of the Giants, our podcast collection that focuses on the most important and most influential tech firms of our time. If you wish to inform the story of Apple, you begin with a very powerful factor Apple has ever achieved.

In our first episode, we speak to high-ranking Apple executives who shepherded the iPhone undertaking from the very starting, in addition to unsung Apple workers who really discovered how one can construct the factor.

However the iPhone isn’t only a client electronics breakthrough. It’s a tool that remade the world, and we need to clarify how that occurred. And, crucially, what it means to stay, now, in a world the place iPhones — and the rivals’ telephones it impressed — aren’t simply good to have, however necessities.

It’s value contemplating as Apple, Fb, and each different massive tech big work on some sort of augmented/digital actuality headwear that every of them hopes would be the subsequent iPhone. How do we would like that story to play out this time round?

As in different seasons of Land of the Giants — we’ve beforehand tackled Amazon, Netflix, and Google — we need to convey you inside Apple and contained in the considering of the leaders who formed it. And we additionally need to scrutinize the ability Apple has amassed because it has modified the world, and the real-time battles it’s preventing with regulators and critics to hold on to that energy.

That’s an enormous story to inform, and a enjoyable one, and a provocative one. We hope you get pleasure from it. The primary episode of Land of the Giants: The Apple Revolution is out now. New episodes drop on Wednesdays. Be happy to take heed to it in your iPhone, or every other gadget you select.


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