To say that the Indian smartphone phase sees cutthroat competitors can be placing it mildly, and people who observe this business would know precisely what we imply. With manufacturers attempting out totally different methods, increase hype round new launches, and making an attempt to distinguish their choices utilizing numerous means, it’s a tricky world on the market. In a situation the place even incumbents are discovering it laborious to outlive, it’d be an uphill process for a comparatively unknown model to make its presence felt… and that’s placing it mildly too. One model that appears to have damaged via in current occasions and created ripples is iQOO, if knowledge from our newest Nice Indian Smartphone survey is any indication.
Vivo’s sub-brand iQOO ventured into the Indian market with a bang, due to the iQOO 3 smartphone it launched within the nation early final yr. One of many first to come back powered by the Snapdragon 865 SoC and to supply 5G assist, the cellphone ranked excessive on efficiency, showing as a strong worth proposition for its asking worth. However the model went quiet after that, and for a lot of, it was a traditional case of ‘out of sight, out of thoughts’. This yr, iQOO made a comeback of kinds with not one, not two, however three smartphones… launched one after the opposite in fast succession. Not simply that, all three smartphones appeared to have resonated nicely with the customers. These units come within the type of the iQOO Z3, the iQOO 7, and the iQOO 7 Legend, they usually’ve confirmed to be nice all-rounders at their respective worth factors… scoring excessive on efficiency, digicam capabilities, charging speeds, and delivering a superb total expertise usually.
iQOO’s efforts with these telephones appear to have paid off too, particularly on the subject of person satisfaction. For one, iQOO is rating on the prime with reference to satisfaction primarily based on pure efficiency, with virtually 80 % of its customers saying they’re pleased with the speeds their telephones provide. iQOO did nicely in selecting high-end Snapdragon SoCs, together with the 768G, 870 and 888 for its new choices, and that does appear to have performed a component. Subsequent, iQOO stood second in person satisfaction primarily based on battery life, with 62 % votes.
Within the all-important digicam class, iQOO ranks second once more, simply behind Apple, with its customers voting within the model’s favour for each the rear cameras in addition to entrance cameras. That is corroborated by our reviewers too, since our digicam assessments have proven precisely what these cameras are able to. This line taken from our iQOO 7 Legend evaluate sums it up nicely: “The iQOO 7 Legend packs unbelievable efficiency, succesful cameras and stupendously quick wired charging in a good-looking package deal.”
We additionally requested survey respondents whether or not they’re glad with their cellphone shows, and iQOO has managed to seize the fourth place right here. The model’s rating within the software program division is sort of spectacular as nicely, the place it’s rating third, simply behind OnePlus and Apple. That is attention-grabbing, since software program is a tricky side to grasp, and even biggies like Samsung haven’t scored excessive right here. And on the subject of worth for cash, a whopping 87 % of its customers have given iQOO a score of 4 or greater on a scale of 5. All which means that the general person satisfaction score for iQOO has gone via the roof, making it the highest contender within the checklist with over 67 % votes, and beating the standard winner OnePlus within the course of, relegating the latter to second place. Profitable over customers and topping the person satisfaction charts is a large deal, since these people are certain to unfold the phrase and likewise return as loyal clients after they purchase their subsequent smartphones.
This, after all, bodes nicely for the comparatively unknown sub-brand nonetheless looking for its toes in India, and exhibits how vital it’s for producers to deal with strong product choices as a substitute of resorting to gimmicks or relying simply on hype or advertising and marketing buzz. A few of these issues is likely to be essential from a model consciousness standpoint, however in the end, the product is the hero. And if iQOO can proceed in the identical vein with out shedding momentum, the competitors certain has trigger for fear.