Lava goals to garner 20 % cell handset market share by 2018-end


MUMBAI: A examine by Cyber Media Analysis (CMR) reveals that LAVA is without doubt one of the prime cell handsets utilized in India. It has turn out to be one of many extra well-liked Indian cell handset model in Tamil Nadu, Gujarat, Rajasthan, and J&Okay, stated the examine.

There was a 29% improve in cargo of Lava telephones in third quarter of this 12 months taking the quantity to 7.1 million in comparison with 5.4 million in final quarter.

“Regardless of immense competitors, we’ve got carried out highest quantity amongst all Indian cell handset manufacturers and have emerged because the Challenger model throughout India,” stated Navin Chawla, Chief Working Officer, Lava Worldwide.

The corporate clocked a income of Rs 7,626 crore with a progress fee of 23% from are earlier 12 months. Moreover, Lava elevated its distribution width by 44% to 12,0000 shops in FY15-16 is working in direction of having 1,65,000 shops by finish of this monetary 12 months. This achievement additionally comes in the back of Lava’s over 1000 service factors in India.

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Lava additionally has aggressive plans for strengthening its manufacturing in India to cater to each home and worldwide markets. It has earmarked an general funding of Rs 2,615 crores for ramping up the present manufacturing items together with organising extra manufacturing services to extend the general manufacturing capability to 216 million items every year within the subsequent 5 to eight years. Lava is aiming 20 % cell handset market share by 2018-end.

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