Indian cellular handset model, Lava Worldwide Restricted, at this time introduced the launch of its Republic Day campaign- #SendItBack. The hard-hitting marketing campaign video highlights the continued menace of pretend forwarded messages that create panic and gas acts of violence. It urges all cell phone customers within the nation to pause, assume and ship the ‘Again’ emoji to confirm the authenticity of a forwarded message earlier than sharing it with the others.
The marketing campaign is geared toward prompting a behaviour change in individuals by urging them to make use of social media extra judicially. Conceptualised and executed by 82.5 Communications, the marketing campaign has been rolled out throughout numerous digital platforms together with Fb, Twitter, Instagram and Youtube. The #SendItBack initiative encapsulates the core emotion of the model, i.e, #ProudlyIndian.
Talking about this particular initiative, Mugdh Rajit, Advertising and marketing and S&D Technique Head, LAVA mentioned, “The menace of pretend information is rising by leaps & bounds. The truth that India has the world’s second largest variety of cell phone customers, it turns into essential for us to curb the pretend rumours from spreading. LAVA is a Proudly Indian model and we consider that it’s our accountability to contribute to the society. With #SendItBack initiative we intend to spark-off a motion towards pretend forwards in order that the social media doesn’t grow to be a device for the perpetrators of the violence. We envision this second to transcend the boundaries of the model, whereby the viewers is combating this social subject in unison.”
Commenting concerning the launch, Chandana Agarwal, President North, 82.5 Communications, mentioned, “Lava has been working the Proudly Indian Marketing campaign for a 12 months and a half, it at all times picks up messages which are related and makes one rethink patriotism. We’re very excited concerning the message this 12 months, with a handset in each hand, it’s the accountability of each Indian to battle pretend information. This marketing campaign is a vital step in direction of making individuals conscious of this obligation”
Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications added, “India is on the coronary heart of the 82.5 DNA — so we’re grateful to LAVA for the chance to create communication that advantages the nation.”
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