Lava reveals methods for fulfillment in Indian smartphone market

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Lava product campaign with MS Dhoni


Lava Worldwide product head Gaurav Nigam has revealed key methods behind the expansion of the Indian smartphone model.

Gaurav Nigam mentioned end-to-end management on analysis and growth (R&D) and product design, a sturdy single-layer distribution mannequin and improved after-sales service technique are going to offer an edge over China primarily based smartphone distributors this yr.

Based in 2009, Lava has come a great distance in establishing its presence within the home cellular handset trade.

The corporate clocked revenues of Rs 7,626 crore within the monetary yr 2015-16 — up 23 % from the earlier monetary yr. It presently has a market share of 10.5 % (by quantity) and 5 % (by worth) within the nation.

“We have now achieved great success in our manufacturing course of by delivering high quality merchandise with 50 % much less fault charge in comparison with merchandise made in China,” mentioned Gaurav Nigam, product head at Lava.

A current report by Counterpoint Analysis, which assessed the efficiency of the Indian cellular handset trade, rated Lava because the fastest-growing Indian model globally.

One other research by Cyber Media Analysis (CMR) mentioned Lava has develop into one of many extra common handset manufacturers in Tamil Nadu, Gujarat, Rajasthan and Jammu and Kashmir.

The corporate is steering the cell phone design roadmap in India and is working in direction of establishing a “Cellular Telephone Design Centre”.
Lava product campaign


For this, Lava not too long ago employed design professionals who’re presently being educated in China. After the coaching, these design specialists will come again to arrange your complete design ecosystem in India.

“From this yr onwards, as an alternative of launching a number of handsets, we are going to give attention to promoting a number of smartphones at any given level. We are going to give attention to join and visibility at our over 120,000 retail shops,” Gaurav Nigam added.

Aside from a robust retail community, the corporate has additionally arrange some 1,100 service centres — marking its presence even within the remotest elements of nation corresponding to within the Leh area as properly in Andaman and Nicobar Islands.

Lava is strengthening its manufacturing in India to cater to each the home and worldwide markets. The corporate now has abroad operations in Thailand, Nepal, Bangladesh, Sri Lanka, Indonesia, Mexico, Center East and Russia.

At this time, the utility of cell phones has advanced from a naked bones communication system to a high-tech moveable gadget.

To satisfy the first wants of the fashionable client, the corporate in March entered the mid-price section and launched its all-new ‘Z’ sequence with the announcement of Z25 and Z10 smartphones at Rs 18,000 and Rs 11,500, respectively.

“Whereas shopping for a cellular system, the millennials of at present prioritise design and sturdiness, highly effective storage capability, versatile digicam, extended battery life and 4G/VoLTE functionality,” Gaurav Nigam mentioned.

Based on him, the Indian cellular trade has grown aggressive with a plethora of gamers, each Chinese language and Indian. “Nevertheless, there are alternatives for each participant within the cellular worth chain,” Gaurav Nigam added.

Anuj Sharma / IANS

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