Residence-grown cell handset model Lava is planning to launch 4 to 5 units to start with of November, boosting its portfolio with contemporary merchandise within the festive season. The brand new portfolio of merchandise might embody one machine above Rs 10,000, marking the entry of the model in a brand new value phase because it appears to be like to provide Chinese language manufacturers dominating the India smartphone market some competitors, trade sources instructed IANS.
At present, the model presents smartphones solely within the decrease vary phase, underneath Rs 8,000.
To cater to completely different buyer teams, Lava is more likely to launch the telephones in a wide range of value segments – underneath Rs 6,000, Rs 6,000-Rs 8,000, Rs 8,000-Rs 10,000 and the Rs 10,000+ phase.
Considerably, the contemporary portfolio might have a “designed in India” smartphone because the model is specializing in designing smartphones for the previous one yr.
Responding to Prime Minister Narendra Modi’s “Native ke liye Vocal” name, Lava introduced in Could that it plans to shift its whole cell R&D, design and manufacturing for the export market from China to India.
Lava exports over 33 per cent of its telephones to markets akin to Mexico, Africa, Southeast Asia and West Asia.
As a part of the transition, Lava will make investments round Rs 80 crore this yr and subsequently round Rs 800 crore over the following 5 years.
The transfer got here after the Indian cell phone producers gained a major value benefit over China from the Manufacturing Linked Incentive Scheme (PLI) scheme introduced by the federal government final month.
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