Lava smartphone: Lava gearing as much as compete in sub-Rs 10,000 smartphone section, present service at residence


IPO-bound home cell units agency Lava Worldwide is gearing as much as intensify competitors in sub-Rs 10,000 smartphone section with concentrate on new designs and praise them with service at doorsteps, a senior firm official mentioned. Lava Worldwide president and enterprise head Sunil Raina advised PTI that the corporate is developing with Blaze sequence smartphones which can be priced Rs 10,000 apiece and its patrons will get all of the restore service on their doorsteps.

“We got here up with the idea of buyer relationship supervisor for Agni sequence telephones — Agni Mitra — the place clients had been allotted a devoted particular person to deal with any situation that they might face of their smartphones. We are actually going to increase the identical idea for our upcoming Blaze sequence. We’re planning to begin it with 2,000 personnel throughout India,” Raina mentioned.

He mentioned that the corporate needs to eliminate the idea of a service centre, the place a buyer buys a telephone from a store after which has to run and queue up for service at any restore centre.

“Blaze is anticipated to have a wider buyer base due to design and worth. Our fault charges are very low in comparison with business degree. Subsequently, we have now determined to increase the service to this sequence. In case of software program and minor {hardware} points, it is going to be executed at residence whereas in case of main situation the telephone can be collected, repaired and delivered to the client at residence. There can be no further value for the service. We wish to inform clients that we take full accountability for the units that we promote to them,” Raina mentioned.

Lava will deploy its in-house sources for the service in addition to associate third events for offering the service.

“The service can be obtainable throughout India and we’re engaged on to implement partnership earlier than launching the brand new smartphones. Within the case of Agni, there was an occasion the place our Agni Mitra has travelled with a buyer on a practice to repair an issue and returned after the problem was fastened. That too with none further value for the service. We would like the client to be freed from all worries when he buys a tool from us,” Raina mentioned.

Lava Worldwide has filed its draft papers with capital markets regulator Securities and Trade Board of India (Sebi) in September 2021 to boost funds via Preliminary Public Providing (IPO).

The IPO includes recent issuance of fairness shares value Rs 500 crore and an Supply For Sale (OFS) of 4,37,27,603 fairness shares, in accordance with the draft purple herring prospectus.

Proceeds from the problem can be used for advertising and marketing and model constructing actions, funding acquisition and different strategic initiatives and funding in materials subsidiaries and for funding its working capital necessities.


Supply hyperlink