Mirum India to supply social listening providers for Poorvika Mobiles


With a excessive proportion of conversations in regards to the model going down on-line, Poorvika desires to hitch in and interact with prospects. The model has chosen Social Studio from the Salesforce Advertising Cloud suite because the social listening platform.

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Digital company Mirum India shall be answerable for the implementation of Social Studio platform as a part of the mandate. Mirum India is a Salesforce Gold Consulting Companion, with experience throughout the whole stack of selling cloud suites equivalent to Social Studio, ExactTarget, Pardot, Datorama and DMP.

Headquartered in Chennai, Poorvika is a multi-brand retail chain that offers in cellphones and connections, equipment, recharges and web information playing cards. Poorvika has greater than 390 one-stop-mobile-shops throughout Tamil Nadu, Pondicherry, Karnataka, Maharashtra and Kerala.

Poorvika is understood for its customer-centric strategy and prides itself on its deep understanding of a buyer’s wants.

Mihir Karkare

Mihir Karkare, EVP, Mirum India, mentioned, “In at present’s mobile-obsessed world, Poorvika Mobiles is a family title in South India and we’re delighted to work with them. With our Salesforce platform experience, we’re assured of delivering a seamless social listening answer. Our answer will help the model in aligning their advertising and marketing budgets, customer support and gross sales efforts, and finally enhance their buyer relationships.”



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