New Nokia XR20 smartphone can take a beating

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The Nokia XR20.

HMD International

LONDON — The maker of Nokia-branded telephones debuted a slew of recent gadgets Tuesday, together with a “army grade” smartphone designed to face up to intense environmental situations.

HMD International mentioned the Nokia XR20 is essentially the most sturdy cellphone it is created so far. The XR20 sports activities a troublesome 6.67-inch Gorilla Glass Victus show from American tech agency Corning and might resist harm from scratches and drops from about 6 ft, the corporate says.

It is what’s identified within the cell business as a “rugged” cellphone, a distinct segment class out there focused primarily at excessive sports activities fans and guide laborers. HMD says it hopes the Nokia XR20 caters to a extra mainstream viewers.

In a advertising video, the corporate exhibits a lady spilling espresso over the cellphone after which rinsing it within the kitchen sink. A lady then by chance drops the gadget, earlier than selecting it up after which dropping it once more on a stony path. In any case that, it is just about unscathed.

It is becoming for a model whose telephones have been well-known for his or her sturdiness. The parable that Nokia telephones have been “indestructible” has been the topic of numerous web memes. In response to HMD, the Nokia XR20 may be submerged in water for as much as an hour and endure excessive temperatures.

Past its rugged credentials, HMD’s new smartphone helps super-fast 5G web and has a 48-megapixel and 13-megapixel dual-lens important digicam. It is available in two colours: black and blue.

The Nokia XR20.

HMD International

HMD can also be throwing in 4 years of month-to-month safety updates and three years of Android working system upgrades.

Florian Seiche, HMD’s CEO, mentioned most individuals need telephones they will hold for longer. HMD is concentrating on enterprise shoppers in addition to customers with the Nokia XR20, he added.

“This matches many enterprise gadget necessities,” he mentioned. “They do not wish to pay $1,000 or $1,500 for a purpose-built rugged gadget which is clunky.”

The Nokia XR20 begins at a worth of £399 within the U.Okay. and $549.99 within the U.S. It is going to ship from Aug. 24.

Area of interest participant

The corporate has been making an attempt to carve out a distinct segment within the mobile phone market, promoting trendy revivals of retro Nokia handsets and smartphones on the low to mid-range.

It has struggled within the smartphone market, holding only a 0.6% share in 2020, in response to IDC. That is decrease than LG, which just lately determined to wind down its cell enterprise.

HMD is nonetheless a extra outstanding participant within the characteristic cellphone — or “dumb cellphone” — market, with its oldschool handsets taking over 16% of the market final 12 months.

The corporate on Tuesday unveiled a contemporary tackle Nokia’s 6310 cellphone, which was launched in 2001. The brand new 6310 helps solely older 2G networks, diverging from earlier remakes which supported 4G.

The Nokia 6310.

HMD International

HMD says it’s because the audience is people who find themselves inquisitive about Nokia’s heritage however solely need primary textual content and voice options.

The Nokia 6310 is available in black and yellow, and retails at £49.99.

Different merchandise unveiled by HMD Tuesday included the Nokia C30, a £99 smartphone coming with a big 6.82-inch show, and 4 completely different ranges of Nokia earphones. The highest-of-the-line Nokia Readability Earbuds Professional come included with the Nokia XR20.

A shift towards on-line gross sales final 12 months meant HMD has “managed to remain worthwhile,” Seiche informed CNBC. The corporate has additionally been pushing into providers with its personal community referred to as HMD Cell.

Nonetheless, Seiche added {that a} international scarcity in semiconductor parts might show difficult for HMD and different gadget makers.

“We see there may be positively total tightness,” he mentioned, including “we’d see a sure imbalance throughout the market” as demand for low-end fashions is kind of excessive.

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