discuss to OPPO ColorOS design workforce: a lesson in simplicity
design blurs the boundaries between know-how and artwork at OPPO. launched in october 2021, ColorOS 12 is the brand new working system for the smartphones of the china-based shopper electronics model. the OPPO design workforce has refined and polished every element of its consumer interface to ship an intuitive consumer expertise. that is within the mission of enriching our each day lives, aiding well-being and, in fact, bettering social communication. from concise language to an entourage of accessibility options, each single aspect of the working system has been thought-through in order that customers, simply as designboom examined out personally, would not have to.
in addition to trialling OPPO ColorOS 12, designboom spoke with chris chen, product design director of OPPO ColorOS, and nora pleasure wilson, design mission supervisor of OPPO ColorOS.
ColorOS 12 homepage: creation instrument permits wallpaper, ringtones, icons and extra to be custom-made by customers
all photographs courtesy of OPPO
OPPO coloros designed for the consumer
‘we put the customers first in every little thing we do; magnificence follows performance in our design. our strategy is like marrying the know-how to the human slightly than vice versa. we search for ways in which the design can match the consumer’s present habits slightly than forcing the consumer to create a brand new behavior to swimsuit our design aesthetics,’ explains nora pleasure wilson, design mission supervisor of OPPO ColorOS, to designboom.
the recognition of OPPO is of no shock then. working in additional than 140 international locations and areas, the sensible gadget model has gained a following of over 460 million customers since launching its first cell phone – smiley face – in 2008. ever since, the corporate has been on a relentless pursuit for the proper synergy of aesthetic satisfaction and revolutionary know-how. this mission goes past the great thing about the bodily object to the richly-enabling of the ColorOS working system.
inclusive design language: a less-is-more strategy refines a refined, extremely intuitive consumer interface design
ColorOS is a extremely custom-made, clever and richly-designed android-based cellular working system. by bettering consumer effectivity, ColorOS firstly goals to facilitate the simple completion of duties. secondly, it have to be handy, designed to be each easy and refined, to serve the core wants of goal customers. lastly, the design wants to supply a unified but particular person expertise for its world following.
‘ColorOS has greater than 460 million customers worldwide, which is a really, very giant quantity. the demographic is so extensive reaching, how can we cowl this many individuals? it’s a very massive problem however one which our designers are all the time interested by. we have to perceive and design for customers in teams,’ questions chris chen, product design director of OPPO ColorOS, within the interview with designboom.
the inclusive design of ColorOS 12
the core design idea of coloros – infinite
to start, the muse of ColorOS begins with the ever-evolving infinite design idea, which lays each the aesthetic and purposeful design of the system. from iteration 1.0 via the newest 4.0, the design idea encompasses the introduction of infinite display screen – a concise design to work full-screen on smartphones – a lighter and extra environment friendly design language, personalization talents via ‘creation’, and now the deal with inclusivity.
‘the idea of infinite design firstly follows the mantra that much less is extra. in chinese language portray and calligraphy, leaving clean house is a way that pays consideration to composition in order that, when construction is added, the art work adjustments to point out better distinction between shades. this influenced our design interface. we wish much less content material to make sure our design solely reveals the important thing, most vital issues,’ explains chris. ‘secondly, the idea focuses on the consumer’s emotions. we consider scientific and technological progress should in the end serve folks. we take note of the true consumer expertise on points similar to customers’ emotions whereas utilizing the cellphone. with out being overly custom-made as to lose its core essence, the design ought to really feel private to as many customers as attainable.’
the result’s fashionable, geometric and stylish: the framework establishes regularity, frosted glass texture provides dimension, and light-weight and shadow play creates depth. it’s wealthy in content material but clear in look to provide house to spotlight key features when the consumer wants. with the addition of extra personalization choices and inclusive options, the design amazes in its simplicity because it converts the idea that product iterations needs to be extra advanced. ColorOS 12 is the sharpest-ever interface design thus far.