Realme targets enlargement into the high-end

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Realme founder and CEO Sky Li revealed the challenger smartphone model is poised to launch gadgets into the upper priced section of the market, with plans to promote handsets for above $800.

Rumours a couple of transfer past the low-to-mid section Realme at the moment occupies have circulated on specialist shopper expertise publications for a number of weeks, information Li confirmed by his social media accounts.

The transfer is a departure from the corporate’s technique to date, which has targeted on the worth and youth markets. Its mid-tier vary is commonly promoted as having flagship-style options and elements however at a fraction of the worth of high-end rivals.

At present on its UK retail web site the costliest handset obtainable is the Realme X3 Superzoom professional at £475, although the vast majority of fashions are priced between £150 and £300.

Earlier at present (15 November) the producer introduced forthcoming availability of its Realme GT NEO 2 into Europe, which can also be set to be barely above £450 for the variant with the very best obtainable inner storage.

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