Samsung and Orange Develop Partnership To Lengthen Product Lifecycle and Improve Buyer Expertise – Samsung World Newsroom


New settlement goals to cut back cell tools waste, advance 5G providers and improve multi-device digital experiences delivered to finish customers

Samsung Electronics and Orange at this time introduced a sequence of recent initiatives that broaden their long-term strategic partnership to reinforce Samsung Galaxy consumer experiences throughout Europe. The 2 corporations will collaborate to cut back waste and prolong the lifecycle of cell units; implement system and expertise testing to organize for the arrival of 5G standalone; promote the Samsung Galaxy multi-devices expertise; and improve the cell buyer journey with superior digital providers.


Collectively, the businesses are working to cut back the waste attributable to Samsung cell units distributed by Orange by extending the lifecycle of a typical product. Orange will supply an extension on the trade-in and the gathering packages on used Samsung units and add a Samsung Licensed Refurbished system program by means of Orange channels. Moreover, the collaboration will leverage the implementation of the Eco-Ranking methodology, a pan-industry initiative pushed by a consortium of European cell operators, throughout Samsung Galaxy smartphones. The brand new ranking will consider the environmental affect of the cellphones throughout their total lifecycle from design to disposal, permitting Samsung and Orange to implement additional enhancements.


As a part of this settlement, Samsung and Orange are additionally getting ready for the deployment of superior 5G standalone (SA) providers. The collaboration will see the implementation of end-to-end testing of Samsung units and expertise resembling community slicing and voice over Orange’s 5G SA take a look at networks. The method will discover new use-cases made attainable by means of 5G SA community capabilities to assist each superior industrial and entertainment-related providers.


Samsung and Orange are additionally strengthening their collaboration to deliver a linked expertise powered by Samsung Galaxy units to Orange prospects. This multi-device strategy can be deployed in Orange shops and on-line channels to assist Orange’s multi-service technique, delivering an immersive and seamless cell expertise to finish customers.


Moreover, the businesses will mix their product and expertise belongings to supply an upgraded digital activation expertise to Orange prospects by means of Samsung smartphone personalization. Samsung will deploy SIM-based personalization of its cell units for Orange prospects on a single cell software program configuration. Samsung’s over-the-air personalization service will facilitate the invention and seamless set up of key Orange purposes on eligible Samsung Galaxy smartphones no matter the place the shoppers buy their Galaxy smartphones.


Lastly, Samsung and Orange will progressively generalize the deployment of eSIM activation to a wider vary of Samsung units linked to Orange networks. It will additional simplify their customers’ expertise and scale back the share of plastic-based SIM playing cards used throughout the Orange European footprint.


Philippe Lucas, Govt Vice President, Orange Innovation Units and Partnerships, Orange, commented, “this partnership intently mirrors Orange’s core priorities, contributing to our targets to maneuver quickly to satisfy our round financial system ambitions and deal with client and societal demand for sustainable units by pushing trade-in and refurbishment schemes to increase product lifecycles and scale back waste. Moreover, our dedication to sustainability will drive innovation, enabling differentiation and in the end ship development, as we reply to evolving buyer wants. Our shut working relationship with Samsung is a superb asset in realizing these ambitions.”


“Samsung is devoted to progressive, strategic partnerships that allow us to scale constructive affect world wide,” mentioned Bryan Choi, Govt Vice President and Head of Strategic Advertising of Cell eXperience Enterprise, Samsung Electronics. “We’re happy to strengthen our relationship with Orange and see Galaxy units being recycled and reused in several methods and to assist present a extra seamless expertise for the Galaxy neighborhood.”



About Orange

Orange is likely one of the world’s main telecommunications operators with gross sales of 42.5 billion euros in 2021 and 140,000 staff worldwide at 31 December 2021, together with 78,000 staff in France. The Group has a complete buyer base of 271 million prospects worldwide at 31 December 2021, together with 224 million cell prospects and 23 million fastened broadband prospects. The Group is current in 26 nations. Orange can be a number one supplier of world IT and telecommunication providers to multinational corporations beneath the model Orange Enterprise Companies. In December 2019, the Group offered its new “Interact 2025” strategic plan, which, guided by social and environmental accountability, goals to reinvent its operator mannequin. Whereas accelerating in development areas and inserting knowledge and AI on the coronary heart of its innovation mannequin, the Group can be a lovely and accountable employer, tailored to rising professions.


Orange is listed on Euronext Paris (image ORA) and on the New York Inventory Alternate (image ORAN).

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Orange and another Orange services or products names included on this materials are emblems of Orange or Orange Model Companies Restricted.


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