Samsung merges Galaxy Word and Extremely telephones


Samsung formally merged its productiveness Word line of telephones and the multimedia-centric Extremely telephones at its first Galaxy Unpacked occasion of 2022 the place it introduced its new line of flagship telephones, the Galaxy S22 sequence. The class merging was broadly anticipated after Word telephones disappeared from Samsung’s lineup final yr.

Trade stories estimate that Samsung’s Galaxy S cellphone shipments fell 47 p.c over the previous two generations, together with decreased numbers for the S21. Including to the problem are continuous chipset scarcity points and provide chain constraints which have made it troublesome for OEMs to maintain their SKU counts. Samsung can be bent on redefining {hardware} with its folding telephones that are more and more anticipated to tackle the flagship mantle as its costs lower.

Continued distant working has seen customers rely closely on their smartphones and anticipate extra out of them. A mixed Extremely and Word permits Samsung to scale back SKUs, navigate provide chain and element shortage points, in addition to deal with a rising class of customers who demand excessive productiveness mixed with leisure from their units.

Ahead-looking options

The $799 Galaxy S22, $999 Galaxy S22+, and $1,199 S22 Extremely include mmWave and sub-6 5G assist, futureproofing them as carriers proceed to construct out their 5G networks. The telephones construct on the pro-grade digicam expertise that Samsung telephones are recognized for, with attributes akin to nightography, new multiframe processing abilities, and imaginative and prescient booster. Longer gear installment plans phrases of 36 months, which have now change into the norm within the US, coupled with aggressive provider promotions amounting to $1,000 off the gross sales worth, will make the flagship telephones almost free, serving to them achieve gross sales traction.

Even with an increase in mid-range 5G telephones, premium telephones have largely been answerable for mainstream adoption of 5G companies. In accordance with GlobalData, 5G cellular service revenues in North America will attain $195.7 billion by 2026. Carriers will proceed to make use of Samsung and Apple 5G telephones to upsell premium service plans to customers.

Samsung is the US Android chief

The flagship Galaxy sequence have been Samsung’s revenue margin mills traditionally, however the mid-range Galaxy A sequence have steadily change into Samsung’s cargo stars. However, premium telephones stay key to Samsung’s monetary well being as Xiaomi breathes down its neck in Europe.

Samsung is the foremost Android vendor within the US; its new telephones convey enhancements in digicam tech, and there’s a lot of shopper anticipation round them. Google opted out of the CES 2022 commerce present, which was held January 5-7 in Las Vegas and shutting someday early citing Covid considerations. However the firm made a number of Android bulletins for the present by way of a digital platform. Google expanded Android’s Quick Pair assist for various product classes, with prolonged Chromecast backing and Home windows OS integration, in addition to introduced spatial audio assist for its units with suitable headsets.


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